The target market for strawberries is broad and includes individuals of all ages, socioeconomic backgrounds and geographic locations. However, certain segments of the population may be more likely to consume strawberries than others.
— Families with children: Parents often buy strawberries for their children due to their sweet taste and nutritional value. Strawberries are a popular choice for desserts, snacks, and smoothies.
— Health-conscious individuals: Strawberries are low in calories and high in vitamins, minerals, and antioxidants making them an ideal food for those who prioritize their health.
— Foodies and chefs: Strawberries can be used in a wide range of culinary applications, from sweet to savory dishes, making them attractive to foodies and chefs.
— Athletes and fitness enthusiasts: Strawberries are rich in vitamin C which supports the immune system and helps the body recover from exercise-induced inflammation.
— Environmentalists: As a low-pesticide crop, strawberries have less of an impact on the environment compared to other fruits. This makes them an attractive choice for individuals who prioritize sustainability.
— Local food enthusiasts: Strawberries are often grown and sold locally, making them a popular choice in farmers’ markets and food co-ops. These consumers prioritize supporting local businesses and reducing their carbon footprint.